{"id":11482,"date":"2022-08-05T12:26:58","date_gmt":"2022-08-05T12:26:58","guid":{"rendered":"https:\/\/delhinewswatch.com\/index.php\/2022\/08\/05\/how-a-housewife-built-a-multi-crore-business-starting-with-zero-investment\/"},"modified":"2022-08-05T12:26:58","modified_gmt":"2022-08-05T12:26:58","slug":"how-a-housewife-built-a-multi-crore-business-starting-with-zero-investment","status":"publish","type":"post","link":"https:\/\/delhinewswatch.com\/index.php\/2022\/08\/05\/how-a-housewife-built-a-multi-crore-business-starting-with-zero-investment\/","title":{"rendered":"How a Housewife Built a Multi-Crore Business Starting with Zero-Investment"},"content":{"rendered":"
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August 5: <\/strong>From being a housewife to the owner of multiple businesses, chef and author Nita Mehta\u2019s 36-year-old career has been truly remarkable.<\/p>\n

Change is a necessity, and we must be a step ahead of the times for success to embrace us,\u201d says Nita, whose success has been due to her ability to change in keeping with the need of the hour.<\/p>\n

It is this very ability to move with the times that made Nita start cooking classes in 1982. Her husband\u2019s medicine business was going downhill, and she decided to chip in with whatever little she could do.<\/p>\n

Inspired by her mother, who was a great cook, she started on a journey that would change her life forever.<\/p>\n

Her classes were on ice creams. Nirula\u2019s 21 flavours range was new in the market and a big hit then, and Nita knew people would be keen to make them at home. She tried all the flavours and perfected recreating them.<\/p>\n

\u201cMy kids were grown up and didn\u2019t need me as much as earlier,\u201d says Nita. \u201cI started the classes at home with zero investment as all the required amenities were already available.\u201d<\/p>\n

Once she started, her students wanted to learn more. She again hit the restaurants to figure out the best recipes to teach.<\/p>\n

\u201cI even attended some cookery classes and found them boring and ensured that my classes will not be like those,\u201d she laughs.<\/p>\n

Her classes focused on the joy of cooking and learning fine art. \u201cInstead of wasting time noting down recipes, I gave handouts to them,\u201d she explains. \u201cThe students enjoyed the classes, as they cooked and socialized and enjoyed the food. Charging only about 15 per cent extra compared to other classes, I ensured each student became confident about their cooking skills.\u201d<\/p>\n

Since the recipes were tried and tested, there was no scope for failure. She generously gave tips and hints that helped students beyond their expectations.<\/p>\n

Encouraged by her popularity and some publisher friends, she started writing her first Cookbook in 1992, Vegetarian Wonders. However, once she finished, she couldn\u2019t find a publisher.<\/p>\n

\u201cMy husband encouraged me to break my fixed deposits, and I self-published it,\u201d she says, \u201ca radical thought at that time.\u201d<\/p>\n

The book sold only 3,000 copies that year. She expected it to be a bigger success because her classes were always so popular.<\/p>\n

\u201cI pondered the reasons for this and figured I wasn\u2019t offering anything new to the readers,\u201d says Nita. \u201cI had subconsciously written a book in a style and format that had been done to death.\u201d<\/p>\n

 So for her next self-published book, Paneer All the Way, she went for a smaller size and made it a handy booklet. It had Indian, Chinese and Continental recipes with Paneer and even desserts, like paneer kheer.<\/p>\n

 \u201cWith this niche subject, once the book came out, it flew off the shelves,\u201d says Nita.<\/p>\n

 It sold 3,000 copies within the first week, and there were pre-orders for more.<\/p>\n

 After hitting the mantra for a successful cookbook, there was no looking back. She went on to write about 400 cookbooks selling over 10 Million copies. Her book Flavors of Indian Cooking went on to win the World Cook Book Fair Award in Paris in 1997.<\/p>\n

A smart business person realizes the potential of a new venture at the right time. \u201cSomewhere while getting my books published, I realized it would be a good idea to start my own publishing house, as this will mean better profits,\u201d shares Nita.<\/p>\n

Keeping with times, she has now launched\u00a0www.cookflix.in<\/a>. An online platform where all the cooking content is available in digital format, www.cookflix.in is home to all the food enthusiasts searching for recipes and cooking content.<\/p>\n

The website contains very detailed Video Recipes for various national and International cuisines, which is great for people who love to make multi-cuisine foods and have a knack for experimenting with different cuisine. From amateur to professional chefs, the website is beneficial for everyone.<\/p>\n

The videos on the website are categorized, with every recipe added to its ethnicity or cuisine section for the convenience of the people checking the website. This helps you to quickly choose the video you are looking for without dwelling around the website for too long.<\/p>\n

Tried and trusted recipes with hours of cooking content updated daily, the website is a great source to learn cooking. Also, the website contains the PDF of recipes and class recording videos, and all the questions and doubts are cleared by Chef Nita Mehta herself. The videos are so detailed and personalized that you would feel like Chef Nita Mehta is Personally teaching you.<\/p>\n

In 2016, Nita started her range of spices, Nita Mehta Spices. She took inputs from food technologists and added her expertise. \u201cI have never used readymade masalas and always prefer grinding and mixing my spices,\u201d says Nita, \u201cbut I figured everybody can’t do this tedious task all the time. My range of masalas has the same ingredients that I use at home. They bring out the essence of each recipe.\u201d<\/p>\n

It took a team of about 20 core members a year to lock in on the packaging design and to set up the plant. Her quality control team oversees various processes and ensures that the spices retain their freshness in packing.<\/p>\n

Her son, Anurag Mehta, who helms the marketing and logistics of the Nita Mehta brand, is her pillar of support.<\/p>\n

Besides Spices, Nita Mehta has come out with her range of Pickles, Seasonings, Soya Chunks, Oats & many other products.<\/p>\n

\u00a0All Nita Mehta products are available online at www.cookflix.in,\u00a0www.nitamehta.com<\/a>, Amazon & Flipkart<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

August 5: From being a housewife to the owner of multiple businesses, chef and author Nita Mehta\u2019s 36-year-old career has been truly remarkable. Change is a necessity, and we must be a step ahead of the times for success to embrace us,\u201d says Nita, whose success has been due to her ability to change in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[628],"class_list":["post-11482","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/11482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/comments?post=11482"}],"version-history":[{"count":0,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/11482\/revisions"}],"wp:attachment":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/media?parent=11482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/categories?post=11482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/tags?post=11482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}