{"id":44262,"date":"2025-09-18T16:39:05","date_gmt":"2025-09-18T11:09:05","guid":{"rendered":"https:\/\/delhinewswatch.com\/index.php\/2025\/09\/18\/prachands-alii-khan-why-ai-in-filmmaking-will-collapse-like-a-bubble\/"},"modified":"2025-09-18T16:39:05","modified_gmt":"2025-09-18T11:09:05","slug":"prachands-alii-khan-why-ai-in-filmmaking-will-collapse-like-a-bubble","status":"publish","type":"post","link":"https:\/\/delhinewswatch.com\/index.php\/2025\/09\/18\/prachands-alii-khan-why-ai-in-filmmaking-will-collapse-like-a-bubble\/","title":{"rendered":"\u201cPrachand\u2019s Alii Khan: Why AI in Filmmaking Will Collapse Like a Bubble\u201d"},"content":{"rendered":"
\n

Mumbai (Maharashtra) [India], September 17:\u00a0 <\/strong>Everyone\u2019s talking about AI like it\u2019s the future of filmmaking. Billion-dollar startups are already setting up \u201cAI Film Studios,\u201d investors are betting big, and the internet is full of so-called AI creators.<\/p>\n

But actor, producer and founder of Prachand Entertainment<\/strong>, Alii Khan<\/strong>, has a very different take: AI in filmmaking is anything but the future.<\/em><\/p>\n

\u201cArt without the human touch is an algorithm. And algorithms don\u2019t move souls,\u201d Khan says flatly.<\/p>\n

Why Audiences Don\u2019t Trust AI<\/h3>\n

Khan argues that the problem isn\u2019t just technical. It\u2019s emotional.<\/p>\n

\u201cThe word AI itself makes audiences switch off. It feels fake. It feels cheap. People think: anyone with a laptop can make this, so why should I respect it? The moment you reveal something is AI, credibility drops by more than half, no matter how nice it looks\u201d he explains.<\/p>\n

And once the novelty fades, Khan believes AI will lose any serious value. \u201cSoon it\u2019ll be a phone feature. Swipe, flick, generate. Done. When it becomes everyday, it becomes worthless. You can\u2019t build star aura with pixels. The idea of an AI Rajnikant or Salman Khan is laughable. Aura is lived, not generated.\u201d<\/p>\n

\u201cSo Are You Anti-AI?\u201d<\/h3>\n

When asked if this makes him anti-AI, Khan laughs. \u201cI\u2019m anti nothing, haha. If it works for the people, great. But the buzzword is becoming a bubble word, and we\u2019re nearing the collapse.\u201d<\/em><\/p>\n

For Khan, it isn\u2019t about rejecting technology, it\u2019s about balance. \u201cIt was important to bring out the value of handmade, authentic, and genuine content. That nobleness is going to become a deciding feature for brands, how they want to position themselves. We are daily users of ChatGPT and other tools just like any other company and we learn the new trends and products in the field, but to use it to completely replace art? That is just lazy.\u201d<\/em><\/p>\n

He adds a warning about billion-dollar AI hype. \u201cThese companies prey on people\u2019s fear that robots will replace them. I just want everyone to remember, your soul is more valuable than code.\u201d<\/em><\/p>\n

The Flawed Animation Comparison<\/h3>\n

Some defenders of AI compare it to the rise of animation. Khan isn\u2019t buying it.<\/p>\n

\u201cAnimation was never meant to replace cinema, it created a new space. It gave us the impossible. But animation was never cheap. Snow White<\/em> nearly bankrupted Disney, and Pixar films easily cross $150 million. Animation is premium craft, not filler,\u201d he says.<\/p>\n

\u201cAI on the other hand doesn\u2019t expand possibilities, it flattens them. It\u2019s about speed and cutting cost. That\u2019s not cinema. That\u2019s disposable content.\u201d<\/p>\n

Why Storytelling Still Wins<\/h3>\n

For Khan, the answer is simple: storytelling is human. Caves around the world are proof.<\/p>\n

\u201cA losing character turning into a winner, a person breaking down only to rise again, that\u2019s what audiences connect with. Belief is everything. And AI breaks that belief. Once you know it\u2019s artificial, the magic is gone,\u201d he says.<\/p>\n

Yes, AI may find short-term uses in ads and viral clips. But replacing entertainment\/cinema? \u201cFar-fetched. Storytelling is messy, emotional, and human. That\u2019s why it lasts.\u201d<\/p>\n

Prachand\u2019s Microdrama Revolution<\/h3>\n

Khan\u2019s words carry weight because Prachand Entertainment has already proven itself as a game-changer.<\/p>\n

According to ZeeBiz<\/em>, it\u2019s \u201cIndia\u2019s only production house that produces original microdramas\u201d<\/em>. Earlier this year, The Wire<\/em> reported that Prachand dropped four original shows in just one month<\/strong>, running on an in-house system that takes projects from script to screen in under 15 days. Their hit show Let Us Live In<\/em> became India\u2019s first vertical web series, pulling millions of views on Instagram and sparking headlines.<\/p>\n

What\u2019s Next for Prachand<\/h3>\n

And the company isn\u2019t stopping there. Prachand now runs multiple creative verticals under one banner:<\/p>\n

    \n
  • Prachand Scripts<\/strong> \u2013 writing and concept development.<\/li>\n
  • Prachand Pixels<\/strong> \u2013 edit and post production<\/li>\n
  • Prachand Echo<\/strong> \u2013 sound design and original scoring.<\/li>\n
  • Prachand Vivid<\/strong> \u2013 colour correction and DI.<\/li>\n<\/ul>\n

    Industry insiders also confirm that in 2026, Prachand is set to launch its own VFX division, Prachand Maya<\/em><\/strong>, an ambitious step designed to open up \u201cinsane creative possibilities\u201d while staying true to Khan\u2019s philosophy:<\/p>\n

    \u201cThe human element must be a priority in every single way. I like it when my workers can eat and sip chai with me.\u201d<\/em><\/p>\n

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Mumbai (Maharashtra) [India], September 17:\u00a0 Everyone\u2019s talking about AI like it\u2019s the future of filmmaking. Billion-dollar startups are already setting up \u201cAI Film Studios,\u201d investors are betting big, and the internet is full of so-called AI creators. But actor, producer and founder of Prachand Entertainment, Alii Khan, has a very different take: AI in filmmaking […]<\/p>\n","protected":false},"author":1,"featured_media":44263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[637,639],"class_list":["post-44262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-pr","tag-press-release"],"_links":{"self":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/44262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/comments?post=44262"}],"version-history":[{"count":0,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/44262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/media\/44263"}],"wp:attachment":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/media?parent=44262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/categories?post=44262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/tags?post=44262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}