{"id":59652,"date":"2026-08-18T18:32:53","date_gmt":"2026-08-18T13:02:53","guid":{"rendered":"https:\/\/delhinewswatch.com\/index.php\/2026\/08\/18\/campus-shoes-announces-the-kids-constitution-this-independence-day-reimagining-freedom-through-the-right-to-play\/"},"modified":"2026-08-18T18:32:53","modified_gmt":"2026-08-18T13:02:53","slug":"campus-shoes-announces-the-kids-constitution-this-independence-day-reimagining-freedom-through-the-right-to-play","status":"publish","type":"post","link":"https:\/\/delhinewswatch.com\/index.php\/2026\/08\/18\/campus-shoes-announces-the-kids-constitution-this-independence-day-reimagining-freedom-through-the-right-to-play\/","title":{"rendered":"Campus Shoes Announces &#8216;The Kids&#8217; Constitution&#8217; This Independence Day, Reimagining Freedom Through the Right to Play"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Through a social-first film, 100+ creators and its Freedom Range, Campus Shoes invited parents to give children more room to run, jump, explore, get messy, and simply play.<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], August 18:<\/strong> This Independence Day, Campus Shoes launched &#8216;The Kids&#8217; Constitution&#8217; under its children&#8217;s footwear line, Campus Kids, putting a child&#8217;s perspective on freedom at the centre of the conversation. Built around &#8216;The Freedom to Play,&#8217; the initiative reimagines the language of the Constitution through the eyes of children &#8211; asking what they would declare as their fundamental freedoms if they could write the rules of childhood themselves.<\/p>\n<p class=\"wp-block-paragraph\">At the heart of the initiative is a social-first film released across YouTube, Instagram, and Facebook, opening with &#8220;We, the Kids of India\u2026 do solemnly swear\u2026&#8221; and bringing to life a playful charter of freedoms:<\/p>\n<ul class=\"wp-block-list\">\n<li>To climb every tree without fear.<\/li>\n<li>To jump into puddles without asking how deep they are.<\/li>\n<li>To never walk when we can run.<\/li>\n<li>To conquer every monkey bar, every wall, every rock, and every little adventure waiting outside.<\/li>\n<li>We promise to collect bruises like medals, memories like victories.<\/li>\n<li>And to own every playground.<\/li>\n<li>This Independence Day, we celebrate the Freedom to Play.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The film contrasts these declarations with the everyday instructions children hear &#8211; &#8220;Don&#8217;t climb that. Don&#8217;t run there. Don&#8217;t get dirty. Be careful.&#8221; &#8211; turning them into a reflection on how childhood is increasingly shaped by restriction. At a time when children&#8217;s lives are structured around school schedules, classes, screens and organised activities, &#8216;The Kids&#8217; Constitution&#8217; makes a case for giving children more room for unstructured play.<\/p>\n<p class=\"wp-block-paragraph\">Gaurav Sharma, Chief Marketing Officer, Campus Shoes, said, &#8220;Independence Day gives all of us a reason to think about what freedom really means. With &#8216;The Kids&#8217; Constitution,&#8217; we wanted to look at freedom from a child&#8217;s point of view. For them, freedom is often beautifully simple &#8211; the freedom to run, climb, jump, explore, get messy, fall and get back up again. Through this initiative, we want to encourage parents to protect one of childhood&#8217;s most important freedoms: the Freedom to Play.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">The campaign was conceptualised in partnership with Pravis, Campus Kids&#8217; creative agency partner.<\/p>\n<p class=\"wp-block-paragraph\">The initiative extended beyond the film through a creator-led activation featuring 100+ macro, micro and nano creators &#8211; including parenting and family voices &#8211; activated across Delhi, Mumbai and Bengaluru around three themes: &#8216;The New Rules of Childhood,&#8217; &#8216;Stories of Unfiltered Play&#8217; and &#8216;Why Play Matters?&#8217; Parents were also invited to add their own &#8220;articles&#8221; to the Constitution by sharing moments of their children at free play.<\/p>\n<p class=\"wp-block-paragraph\">&#8216;The Freedom to Play&#8217; also comes to life through the Campus Kids Freedom Range of shoes, designed for children whose playground can be anywhere \u2014 a park, a field, a puddle, a staircase, or the next adventure they discover.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.campusshoes.com\/collections\/freedom-range\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.campusshoes.com\/collections\/freedom-range<\/a><\/p>\n<p class=\"wp-block-paragraph\"><strong>The Kids&#8217; Constitution: Freedom to Play. Freedom to Be a Kid: <\/strong><a href=\"https:\/\/www.instagram.com\/p\/DcCEeaXTbmb\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.instagram.com\/p\/DcCEeaXTbmb\/<\/a><\/p>\n<p class=\"wp-block-paragraph\"><strong>Views: 9 Mn<br \/>Reach: 5 Mn+<\/p>\n<p>Overall campaign Reach: 10Mn+<br \/>Overall Campaign Engagement: 32000+<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>About Campus Activewear Ltd.<\/strong> Campus Activewear Limited (NSE: CAMPUS, BSE: 543523) is one of India&#8217;s largest sports and athleisure footwear brands by value and volume. Introduced in 2005, Campus offers a diverse portfolio of footwear for the entire family, combining style, comfort and accessibility across multiple price points. With an estimated 17% market share in the Indian branded sports and athleisure footwear market, the company is backed by strong in-house manufacturing capabilities, an integrated supply chain, a robust omnichannel distribution network spanning over 30,000 retailers across 800+ districts, 300+ exclusive brand outlets, and a growing e-commerce presence across leading marketplaces and its own website. Through its focus on innovation, design, and consumer-centric product development, Campus continues to strengthen its position as one of India&#8217;s most trusted and accessible footwear brands. For additional information and financial results, please visit campusshoes.com<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through a social-first film, 100+ creators and its Freedom Range, Campus Shoes invited parents to give children more room to run, jump, explore, get messy, and simply play. New Delhi [India], August 18: This Independence Day, Campus Shoes launched &#8216;The Kids&#8217; Constitution&#8217; under its children&#8217;s footwear line, Campus Kids, putting a child&#8217;s perspective on freedom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-59652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/59652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/comments?post=59652"}],"version-history":[{"count":0,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/posts\/59652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/media\/59651"}],"wp:attachment":[{"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/media?parent=59652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/categories?post=59652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delhinewswatch.com\/index.php\/wp-json\/wp\/v2\/tags?post=59652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}