Business Press Release

Spirit of Collaborative synergy through Azadi Ka Amrit Mahotsav to fuel economic growth: Govind Mohan, Secretary, Ministry of Culture

‘Azadi Ka Amrit Mahotsav recognises the contribution of unsung heroes of independence.’

New Delhi (India), October 22:  “Under the ‘Azadi Ka Amrit Mahotsav’ programme, we are trying to create collaborative synergy. The spirit of collaborative synergy is what we expect to spread out or transform into the normal functioning of various ministries, departments and governments, and break the silos and work together in collaborative efforts”, said Mr Govind Mohan, Secretary, Ministry of Culture, Government of India.

Speaking at the Public Affairs Forum of India (PAFI)’s 8th National Forum that was held virtually today, on “Reviving the Economy: Reimagine. Reboot. Reform”, Mr Mohan said, “The entire economic growth is going to get huge multiplier effects if we work together. Whether it is programmes like ‘Ease of Doing Business’ or ‘Gati Shakti’, this will only work if we let go of the silo approach and work on a convergence approach. When we organise events, we push that collaborative approach, which can lead to much-enhanced growth.”

Mr Mohan also sought the participation of the private sector in the ‘Azadi Ka Amrit Mahotsav’ programme, “We want to call chambers together to discuss and share with them the programme for next three months that we want to do.”

Mr Mohan said the programme was being celebrated to recognise the sacrifice of people who fought for the country’s Independence but remained unremembered. The programme further prepares a roadmap to take action for the development of the country.  “The significance of the event meant to celebrate the past and equally also look forward to bright and glorious future of our country. We have already had 7,000 events curated by the entire government and all its departments across the country & overseas. This is the moment of great celebration, and every Indian has to involve, has to partake, that is government intention”, he added.

The government will upload information about the unsung heroes of independence on websites, in which people too can contribute in bringing the forgotten freedom fighters’ struggle to the fore, he added. Moreover, the Indian diaspora and Indian mission in over 200 countries will be roped in to celebrate the unsung heroes like the soldiers in Netaji Subhash Chandra Bose-led Indian National Army.

Mr Virat Bhatia, Vice President, PAFI and Managing Director, Apple India, read out Hon’ble Prime Minister Mr Narendra Modi’s message underlining, “As the nation celebrates Amrit Mahotsav of its Independence, our vision to build a glorious India is driven by the collective resolve of 130 crore citizens. The role of valued stakeholders such as PAFI assumes even greater importance in such a scenario to capitalise on the opportunities in the resurgent New India.”