The Consumer Protection (Direct Selling) (Amendment) Rules, 2023: What You Should Know

Chennai (Tamil Nadu) [India], May 22: The Consumer Protection (Direct Selling) (Amendment) Rules, 2023, represent a crucial milestone in ensuring consumer protection and promoting fairness in the direct selling industry. The amendment introduces several key provisions aimed at empowering consumers, enhancing transparency, and fostering ethical practices among direct-selling companies.

With the rapid growth of the direct selling sector, it becomes imperative to address the concerns surrounding fraudulent practices and protect the interests of consumers. The 2023 amendment comes as a comprehensive response to these challenges, providing a robust framework for both consumers and businesses to thrive in a trustworthy and accountable marketplace.

Key Provisions of the 2023 Amendment

  • Registration and Recognition:
    Direct selling companies must now register with the Department of Consumer Affairs and obtain recognition. This measure distinguishes genuine companies from fraudulent ones, ensuring consumers deal with reputable entities.
  • Clear Information Disclosure:
    Companies are required to provide accurate and comprehensive information about their products, compensation plans, and sales strategies. This empowers consumers to make informed decisions based on reliable data.
  • Cooling-Off Period:
    The introduction of a cooling-off period grants consumers the right to reconsider their purchase within a specified timeframe and return the product if not satisfied. This measure prevents impulsive buying and enhances consumer protection.
  • No Pyramid Schemes:
    The 2023 amendment explicitly prohibits the promotion or participation in pyramid schemes, protecting consumers from falling victim to deceptive and unsustainable practices.
  • Grievance Redressal Mechanism:
    Direct selling companies must establish a robust grievance redressal mechanism to address consumer complaints effectively. This ensures consumers have a platform to voice their concerns and seek resolution.
  • Ethical Marketing Practices:
    The amendment emphasizes ethical marketing practices, forbidding misleading advertisements and false claims. This fosters trust and transparency between companies and consumers.
  • Protection Against Unfair Contract Terms:
    Consumers are now protected from unfair contract terms that may exploit or disadvantage them. This provision ensures transactions are fair and equitable.
  • Empowering State Consumer Protection Authorities:
    The 2023 amendment strengthens state consumer protection authorities’ powers to take necessary actions against non-compliant direct-selling companies. This bolsters the enforcement of consumer protection regulations at the state level.


Pravin Chandan Concludes The Consumer Protection (Direct Selling) (Amendment) Rules, 2023, are a significant step toward building a fair, transparent, and consumer-centric direct selling industry. By prioritizing consumer protection, enhancing accountability, and promoting ethical practices, the amendment instills confidence and trust in both consumers and direct-selling companies.

For consumers, the amendment brings enhanced rights and protection, ensuring they can make well-informed decisions without the fear of being exploited. On the other hand, direct-selling companies benefit from improved credibility, transparency, and compliance, leading to a sustainable business environment.

As we move forward, it is vital for all stakeholders to be aware of the provisions of the 2023 amendment and uphold their respective responsibilities. By adhering to the principles laid out in the amendment, we can collectively contribute to a thriving direct-selling landscape that prioritizes consumer welfare and ethical business practices. Let us embrace this transformative amendment and pave the way for a brighter future in the direct selling industry.


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